According to Copyblogger, 80% of people will read your title, but only 20% will proceed to read the entire piece of content. The title (along with the entire cover page) is your reader’s first contact with an ebook you’ve written. Other ways of finding an adequate ebook topic could be using social media to find out more about your target audience or creating a poll and using it to gauge your audience’s opinion on a particular topic.
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To find a more specific topic, worth exploring in more detail, you could simply open a keyword research tool like Ahrefs or Moz (or even one of the free tools, such as Ubersuggest), enter your topic, and find a list of related keywords and long-tail keywords you could write about.
Let’s say your audience is made up of people interested in digital marketing. Are there any questions they might have that you could answer with an ebook?ĭepending on the depth of your own knowledge on your target audience, you may already know the topics they’re interested in, or you may need to do some additional keyword research to discover more specific topics to cover. It should be something your target audience is interested in and wants to find out more about. Obviously, the first step in creating an eBook is choosing a relevant topic to cover. Choose a topic your target audience cares about
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How to Create An eBook in 6 Simple Steps 1. If you’re interested to learn more about white papers, we’ve also published a detailed guide on how to create a white paper (including 20 creative white paper template ideas, guaranteed to increase your lead capture). white paper comparison in the table below: The content is both informative and entertaining the tone, collegial the format, “chunky” rather than linear, to facilitate skimming and scanning.” “Think of as a white paper on steroids (the sexy white paper): a report, generally 12-40 or more pages in length, that presents complex information in a visually attractive, reader-friendly format. Wait, what? Okay, taken out of context like this, it may sound as if a gym-obsessed guy were trying to seduce a hot girl, so we’ll quote Scott’s entire definition: In terms of format and lead generation potential, eBooks are often compared to and contrasted with white papers.ĭavid Meerman Scott, a marketing strategist and author, defines an eBook as a “white paper on steroids”, while he refers to a white paper as “the sexy white paper”. An additional channel for distribution of your content.Reusing the previously written content (for instance, joining several blog posts into an eBook, or the other way around – writing an eBook and segmenting it into several separate blog posts).It has numerous benefits for marketers, some of which are: When it comes to marketing purposes, an eBook represents a brief book on a specific topic, readily-available in a bunch of formats. On a more serious note, when it comes to the use of eBooks, we need to consider the other side of the coin too. But if you drop your Kindle in the toilet, you’re pretty well done.” “If you drop a book into the toilet, you can fish it out, dry it off and read that book.
Nevertheless, there’s a downside to the digital format as well… To quote Stephen King:
Well, instead of having a huge shelf filled with dusty books (which still bears a certain sentimental value to the old-fashioned book aficionados), you can simply fit thousands of books inside your Kindle or another eBook reader. mobi, and so on) and can be read on a number of devices, including tablets, smartphones, computers, or special eBook readers (such as Amazon Kindle). EBooks are available in a variety of formats (PDF. In the simplest of terms, an eBook (also spelled an e-book or an ebook) is a digitally published version of a book. Alternative Lead Generation Models to Consider.How to Create An eBook in 6 Simple Steps.
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